Last week Scenting International visited one of the palaces in Doha, Qatar. What an amazing experience ! Security was high in the streets surrounding the palace, and coming up to the gate house, our Scenting International team were led into a room to wait for our contact inside to receive us. Passports were handed over and then they all passed…
Some our team recently visited Russia to review the fashion and scent marketing potential in both St Petersburg & Moscow. St Petersburg is not only a culturally stunning city, with 18th Century architecture dating back to the Tsars but the fashion would rival the Champs-Elysées in Paris, with global brands such as Gucci & Prada. The Scenting International sales team…
When the time comes that you decide that you want create a brand for your business make sure that you get all your customers and clients to help. Don’t forget that your current customers and clients are not just the people that use buy your products or use your services, they are the building blocks of your business and the…
The concept of using seasonal fragrances is completely foreign to not only to most perfume wearers but also to businesses. Often people wear fragrance as what they like they wear. Though wearing seasonal fragrances can help your body chemistry compliment and the note of the fragrance more accurately. What about seasonal fragrances for business? How does this work? Imagine a…
“Brookfield Multiplex has been delivering landmark property and infrastructure assets for more than 50 years. We are a leading international contractor with a focus on sustainable growth.” www.brookfieldmultiplex.com Office Scenting After recently relocating into their innovative Melbourne head office in Swanston Street, Scenting International diffusers and fragrances are providing an added ambiance to their reception area. Using our ‘Marcel’ scent…
Every time someone buys something, regardless if its lunch, a new computer, a car or holiday, the deciding factor to purchase that item always ends up with an emotional element. Now of course there is the rational evaluation of the product that is being purchased, weighed with the judgement of price and quality, but underlying all of this, and sometimes…
We are very excited to announce that in early February 2015 we have installed our diffusers and fragrances into the Al Nakheel Mall in Riyadh, Saudi Arabia. Synonymous with style and success, Al Nakheel Mall has created a vibrant and unique, upscale shopping experience with brands such as Beverley Hills Polo Club, Coach, Diesel, DKNY, Lacoste, Miss Selfridge, Swarovski, Virgin,…
Our perception of scent or odor has been shown to be linked to our associations and experiences. Surveys that have been done on olfaction and responses to scents have shown that our responses of whether we like or dislike what we smell are directed by these associations. Aroma therapy has long been used for quite some time now. It is…
Scent Marketing Research Believe it or not but scent marketing research has been going on for ages. It is not just a new ploy and innovation that marketers and brand strategists just recently started using. It has been going on since the time of pharaohs in Egypt. These Egyptian pharaohs were known to make use of fragrances, incense, and aromatic…
Aroma Diffusers for Retail Outlets Branding is so important for businesses. This holds true both for brick and mortar businesses and online businesses. Branding can indeed drive sales and every entrepreneur thirsts for it. But would you believe that scents can also be used as a form of branding for your business? The scent that customers can smell while in…