Latest Scent Marketing News

  • Scent Marketing Definition image

    Scent Marketing Definition

    Scent Marketing is a highly aggressive yet subtle marketing technique that is catching on across different parts of the world with high street brands to small owner businesses and shops. Scent Marketing is a part of Sensory branding that encompasses the use of all the five senses of the body;
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    How Scenting Can Increase Sales

    Scents like all other senses are essential to create a distinguished and comfortable association with the brand or product. Scent branding is catching on with retailers worldwide that are using and forming their own unique scent to boost sales and customer interest. It is essential to make
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  • ArtsCentreMelbourneSpire_green

    Scenting White Night

    Convergence will provide White Night visitors to Arts Centre Melbourne with a sensory overload of large-scale lighting displays across the forecourt, interactive projection, olfactory excitement using locally sourced fragrances, touch pads to interact with smoke jets, air blasts and a
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    Retail Scent Branding

    Retail Scent Branding is catching on with retailers! Traditionally marketing was always about a visual or perhaps auditory messages to get the customer to go into the shop. Now the focus for marketers is also on the olfactory message or impression when the customer goes to the shop and uses
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  • scent marketing facts flower image

    Scent Marketing Facts

    Scent marketing can be defined as using the olfactory sense of the human body and its association with memories to trigger response or recollection with the current smell to form an emotional feeling of nostalgia. Scent marketing facts are highly useful in using this idea of marketing and
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  • customers image

    Understanding Your Customers

    Understanding your customers is one of the most important things to do for you to ensure a successful marketing campaign. The inability to know your customers is the greatest loss, you, as a potential service provider can face. Since you are nothing without your customer, your first priority
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  • Customer image scenting international

    Are Good Customer Relationships Important?

    Regardless of what you do in business without customers you will no longer stay in business.  Good customer relationships are important to the growth of your business. It is now know that whether one buys a cup of coffee, a holiday, a house or a car the decision of purchasing has to be
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    Keep an Eye on Your Competition

    If you are you a small business owner you will need to make sure that you keep an eye on your competition and what they are doing. In the end, your competition and their success or failures will have an impact on your business. Many times we come across small business owners who question why
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  • happy mothers day png

    Happy Mothers Day

    ‘Mother’s Day’ is here ! This year it falls on Sunday 10th May, so we should all take the time to remember our Mothers, Grandmothers or carers. They’ve all had a special role in our lives, so a small ‘Thank You’, ‘I Love You’ or just ‘I’m thinking of you’ would be most welcome. How
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  • costa coffe jpg

    Beautiful Scent Of Costa Coffee

    The Scenting International team visited a current customer in Doha, Qatar, Costa Coffee. This particular Costa is a rather large café on the edge of a shopping mall and has a sizeable smoker’s room inside the café. The cigarette smoke being emitted from the smoker’s room is an area of great
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