Lots of great details and scent marketing information on how to use scenting in your business and improve your customer experience.

Scent Marketing Definition

Scent Marketing is a highly aggressive yet subtle marketing technique that is catching on across different parts of the world with high street brands to small owner businesses and shops. Scent Marketing is a part of Sensory branding that encompasses…

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Scent Marketing Facts

Scent marketing can be defined as using the olfactory sense of the human body and its association with memories to trigger response or recollection with the current smell to form an emotional feeling of nostalgia. Scent marketing facts are highly…

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Seasonal Fragrances For Business

The concept of using seasonal fragrances is completely foreign to not only to most perfume wearers but also to businesses. Often people wear fragrance as what they like they wear. Though wearing seasonal fragrances can help your body chemistry compliment…

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Evoking Customer Emotions

Every time someone buys something, regardless if its lunch, a new computer, a car or holiday, the deciding factor to purchase that item always ends up with an emotional element. Now of course there is the rational evaluation of the…

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Scent Marketing Research

Scent Marketing Research Believe it or not but scent marketing research has been going on for ages. It is not just a new ploy and innovation that marketers and brand strategists just recently started using. It has been going on…

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What is Scent Marketing Video

What Is Scent Marketing? There are a lot of ways that scent marketing can be explained and used. In this video they discuss discuss what is scent marketing today, how it is used in business and getting customers to spend…

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Scent Marketing Benefits

The nose and its other features that aid smelling, is very vital parts of our body. The power of "scenting" and its importance to the body are simply inexplicable. How many times have you escaped drinking spoilt milk just because…

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What Is The Scent Of Luxury?

Can you create a perception of luxury? Many companies are now using scenting with the use of quality scent diffusers which create the effect of luxury, gives the perception of a superior quality product extravagance and indulgence. When guests enter…

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