Scent Marketing is a highly aggressive yet subtle marketing technique that is catching on across different parts of the world with high street brands to small owner businesses and shops. Scent Marketing is a part of Sensory branding that encompasses…
Scents like all other senses are essential to create a distinguished and comfortable association with the brand or product. Scent branding is catching on with retailers worldwide that are using and forming their own unique scent to boost sales and…
Convergence will provide White Night visitors to Arts Centre Melbourne with a sensory overload of large-scale lighting displays across the forecourt, interactive projection, olfactory excitement using locally sourced fragrances, touch pads to interact with smoke jets, air blasts and a soundtrack…
Retail Scent Branding is catching on with retailers! Traditionally marketing was always about a visual or perhaps auditory messages to get the customer to go into the shop. Now the focus for marketers is also on the olfactory message or…
Scent marketing can be defined as using the olfactory sense of the human body and its association with memories to trigger response or recollection with the current smell to form an emotional feeling of nostalgia. Scent marketing facts are highly…
Understanding your customers is one of the most important things to do for you to ensure a successful marketing campaign. The inability to know your customers is the greatest loss, you, as a potential service provider can face. Since you…
Regardless of what you do in business without customers you will no longer stay in business. Good customer relationships are important to the growth of your business. It is now know that whether one buys a cup of coffee, a…
If you are you a small business owner you will need to make sure that you keep an eye on your competition and what they are doing. In the end, your competition and their success or failures will have an…
‘Mother’s Day’ is here ! This year it falls on Sunday 10th May, so we should all take the time to remember our Mothers, Grandmothers or carers. They’ve all had a special role in our lives, so a small ‘Thank…
The Scenting International team visited a current customer in Doha, Qatar, Costa Coffee. This particular Costa is a rather large café on the edge of a shopping mall and has a sizeable smoker’s room inside the café. The cigarette smoke…