Scent Marketing is a highly aggressive yet subtle marketing technique that is catching on across different parts of the world with high street brands to small owner businesses and shops. Scent Marketing is a part of Sensory branding that encompasses the use of all the five senses of the body; visual, auditory, olfactory, gustative and tactile. Olfactory marketing or Scent…
Scents like all other senses are essential to create a distinguished and comfortable association with the brand or product. Scent branding is catching on with retailers worldwide that are using and forming their own unique scent to boost sales and customer interest. It is essential to make sure though that the scent is universally liked and not bad or off…
Convergence will provide White Night visitors to Arts Centre Melbourne with a sensory overload of large-scale lighting displays across the forecourt, interactive projection, olfactory excitement using locally sourced fragrances, touch pads to interact with smoke jets, air blasts and a soundtrack to add excitement and movement to the journey. The forecourt will be bedecked with two interconnected circular structures creating a…
Retail Scent Branding is catching on with retailers! Traditionally marketing was always about a visual or perhaps auditory messages to get the customer to go into the shop. Now the focus for marketers is also on the olfactory message or impression when the customer goes to the shop and uses their tactile sense to gain an understanding of the product.…
Scent marketing can be defined as using the olfactory sense of the human body and its association with memories to trigger response or recollection with the current smell to form an emotional feeling of nostalgia. Scent marketing facts are highly useful in using this idea of marketing and can help boost sales tremendously. First off, every person has a unique…
Understanding your customers is one of the most important things to do for you to ensure a successful marketing campaign. The inability to know your customers is the greatest loss, you, as a potential service provider can face. Since you are nothing without your customer, your first priority should be to know them and what they want and expect from…
Regardless of what you do in business without customers you will no longer stay in business. Good customer relationships are important to the growth of your business. It is now know that whether one buys a cup of coffee, a holiday, a house or a car the decision of purchasing has to be emotional. Even more importantly it is a…
If you are you a small business owner you will need to make sure that you keep an eye on your competition and what they are doing. In the end, your competition and their success or failures will have an impact on your business. Many times we come across small business owners who question why it is so important to…
‘Mother’s Day’ is here ! This year it falls on Sunday 10th May, so we should all take the time to remember our Mothers, Grandmothers or carers. They’ve all had a special role in our lives, so a small ‘Thank You’, ‘I Love You’ or just ‘I’m thinking of you’ would be most welcome. How about giving our ‘Mothers’ a…
The Scenting International team visited a current customer in Doha, Qatar, Costa Coffee. This particular Costa is a rather large café on the edge of a shopping mall and has a sizeable smoker’s room inside the café. The cigarette smoke being emitted from the smoker’s room is an area of great concern to the café owner, and where Scenting International…