Can Scent Affect Productivity?

Our perception of scent or odor has been shown to be linked to our associations and experiences. Surveys that have been done on olfaction and responses to scents have shown that our responses of whether we like or dislike what we smell are directed by these associations.

Aroma therapy has long been used for quite some time now. It is the science of using oils and fragrances for holistic relaxation, mood change and therapy. It is used to improve spiritual, psychological, and physical well-being. Aroma therapy can be used both topically and through smelling the scent. The scent alone of the oil has plenty of natural healing properties.

So in this way scent can affect you emotionally because it triggers different memories or experiences. Scent can be used to arouse alertness, calm, excitement and arousal. Of course scent can also make us feel ill, put off and repulsed.

More and more wise businesses are now introducing scent into the work place, to create specific reactions and improving the general mood of the staff and increasing productivity.

Below are just a few scents that are know to have certain mood affecting properties.

Peppermint

This is a fantastic energy booster; this scent will help promote concentration and invigorates the mind. Use peppermint when you are brainstorming and want to stimulate clearer thinking.

Lemon

Lemon has a refreshing scent and is usually associated with freshness and cleanliness. This is why you often see our cleaning products lemon scented. Though lemon also can have a calming effect and help if you are feeling tired, anxious or angry.

Jasmine

Jasmine is known for calming your nerves and often people that find it hard to fall asleep are told to put some under their pillow. Additionally this oil is also known for its ability to create an uplifting mood, revitalization of energy and a feeling of well being

Lavender

This oil is also known to have a calming effect on nerves and can help reduce nervous tension.

Cinnamon

Cinnamon tends to have stimulating and invigorating properties and is known to make you feel more alert, improve concentration and reduce metal strain and fatigue.

Rosemary

Rosemary is the morning pick me up and is perfect for creating an invigorated feeling, improving memory and feelings of tiredness. This is the one to use every morning to pick you up and get you focused.

These are just an example of scents and oils that can affect mood and productivity and how they can be used. Business are now using ambient scent machines to deliver a particular or mixture of scents into the work environment all through the day.

The result is a nicer work space, happier staff and increased productivity. Little cost compared to the outcome.

To find out how can scent affect productivity in your workplace, contact us to speak to an experienced distributor who will advise you on not only what scents you should introduce but also the most appropriate ambient scenting machine for your work space.

For more information see our fragrance page.

Aroma Diffusers for Retail Outlets

Branding is so important for businesses. This holds true both for brick and mortar businesses and online businesses. Branding can indeed drive sales and every entrepreneur thirsts for it. But would you believe that scents can also be used as a form of branding for your business?

The scent that customers can smell while in your retail store can actually drive sales. But of course, you must make sure of the right scent to be used to suit your business.

While food stores, cosmetic counters, soap outlets and scents stores make use of the natural scents their business already have , other retail stores can also make use of aroma diffusers. Using aroma diffuser with a specifically selected scent retail outlets can provide a positive customer environment and to brand themselves to their customers.

Here are some ideas that retail stores can use aroma diffusers to their advantage.

Jive with the season

There is a distinct scent that we can associate with each season. Retail owner can complement the specific season with a specific scent. This will not only add a little bit of spice to your retail store but will also warm up your store, and will make your customers more relaxed when they shop.

Many retail outlets are now using aroma diffusers when changing their display for the next season. A display of fresh and bright summer clothing becomes real and very irresistible when the store smells like summer as well as looking like summer.

Mood setting

It is not only lights as well as sounds that can set the mood in a store. Using scents can help retail store owners to set the mood of customers to buy certain products. There are plenty of scents that you can choose from. It can set the mood for holiday destinations, partying, a touch of elegance, festivity and even a scent of race track (if you are selling auto parts in your store). There are wide selections of scents that you can choose from.

Offer relaxation

The lifeblood of a retail store is their customers. That is why it is very important for store owners not just to sell but to offer their customers something that can make them feel special or just the feeling of being at peace. By including a scent from an aroma diffuser, you can offer your customers a sense of relaxation that most often they are not even aware of, they just feel it.

Leave an impression

It’s all about making a good first impression. Customers like to be in retail stores that are appealing on the eye and make them feel good or special. Creating a place where their visual pleasure is supported by the olfactory pleasure will leave a good impression with your customers, make them want to linger longer, spend more and come back to do it again.

Working out what aroma diffusers will work best for your retail outlet is not always that easy and choosing an aroma is not as simple as you just liking the scent.

Make sure you speak to a specialist aroma diffuser distributor who will advise you what is best for your target customers and marketing objectives.

Different smells make people react in different ways, each of us know of certain smells that we love and others that can literally make us feel sick. Do you remember the last time you smelled a freshly baked cake, or perhaps newly cut grass?

Often it can bring an emotional response from people depending on what the odour is and what memories they have of that particular smell.

Using scent marketing by intention is what many larger companies do. They spend lots of money on their marketing efforts. Everything is on focus, what you can see, hear, feel as in temperature and of course what you can smell.

They know that if you as the customer are not comfortable you will leave, or even worse; never come back.

When the intention is to keep customers or clients longer on your business premises or even if you would like to associate a scent with your brand it is important to decide what effect you are looking for.

Find out the top 10 smells that make you happy in the video below.

Watch The Video Top 10 Smells That Make You Happy Below To Find Out What They Are