Brand Marketing is any promotion that helps your customers identify you by your packaging, product or service. Brand Marketing using scent is now becoming very popular because of the results that businesses are achieving. Find out more about how to brand your product or service.

How Scenting Can Increase Sales

Scents like all other senses are essential to create a distinguished and comfortable association with the brand or product. Scent branding is catching on with retailers worldwide that are using and forming their own unique scent to boost sales and…

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Retail Scent Branding

Retail Scent Branding is catching on with retailers! Traditionally marketing was always about a visual or perhaps auditory messages to get the customer to go into the shop. Now the focus for marketers is also on the olfactory message or…

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Understanding Your Customers

Understanding your customers is one of the most important things to do for you to ensure a successful marketing campaign. The inability to know your customers is the greatest loss, you, as a potential service provider can face. Since you…

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Are Good Customer Relationships Important?

Regardless of what you do in business without customers you will no longer stay in business.  Good customer relationships are important to the growth of your business. It is now know that whether one buys a cup of coffee, a…

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Keep an Eye on Your Competition

If you are you a small business owner you will need to make sure that you keep an eye on your competition and what they are doing. In the end, your competition and their success or failures will have an…

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Brand Your Business

When the time comes that you decide that you want create a brand for your business make sure that you get all your customers and clients to help. Don’t forget that your current customers and clients are not just the…

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Scent Branding for Business

Scent Branding for Business Marketing and getting your business known is not just about how your business looks, or how well your product is packaged; it is also about how your business smells. Yes you heard it right, olfactory experience…

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Branding With Scent

All successful businesses want their customers to know their brand. This can be achieved by great packaging, your name, quality products or more recently using scenting and what is called scent branding. Most successful ‘designer’ brands use scenting, dispensed from…

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