If you are you a small business owner you will need to make sure that you keep an eye on your competition and what they are doing. In the end, your competition and their success or failures will have an impact on your business.

Many times we come across small business owners who question why it is so important to know what their competitors are doing. Say for instance, that you and your competitors sell the same type of exercise equipment, and one of your competitors is having a 30% sale on their exercise equipment; this will have an effect on your sales unless you have some other factor that will make customers come to you other than the price.

You must be aware that if your business is run well and profitable that is most likely that your competitors are also keeping an eye on you and what you are doing.

We talked about sales above, and sales and advertising are the most common thing business owners do keep track of about their competition but you should take a little more interest and find out what has worked or has resulted in them losing clients and money, and learn from this.

One such case was a client of ours who had a small café that was doing a reasonable trade but seemed to have lost some of its returning customers and was spending a lot on advertising in order to attract new clients.

It was determined that the café was getting new customers, but had a low return rate. Even though the food, drinks and prices were great, not enough customers were returning. For the business to make sell enough every week meant that this business owner was stuck with spending more and more on marketing.

There should have been a percentage of return customers from his efforts each week, and if this was occurring there would not be a need to spend lots of money to bring in new customers each week.

The café owner was then asked about his competition. He admitted that he did not really know much about the ones he knew about, though he did not think that they would impact his business as he had the easiest place to park and was located on the main street in the area.

He was given a task to go out and be a customer to every café in 5 block radius.

On his return he had found some very interesting information about his competition. Firstly that there were more cafés in the area than he thought and that some were making good business.

There was another small café a few blocks away was doing a great trade and was so full that you could not get a seat at lunch time, and you had to either take away or wait.

The café had food, drinks, pricing and customer service seemed to be on the about the same level, though the real change was noticed in the layout and environment.

There was soft music playing in the background, and a distinct scent of coffee and vanilla beans that created a very fresh and enticing atmosphere.

The café owner learned a lot of things from this exercise, both in what to do to improve his business as well as things that he should make sure not to do.

coffee beans ambient aroma jpgImplementing a few changes did not take much time or money, and he started by introducing 2 ambient aroma diffusers with specific fragrances to entice the customers and make them not only feel welcome but want to buy more cakes and of course come back again. From there he added some music and changed the layouts of the tables to enable the customers to enjoy their time in his café.

Needless to say that business is doing much better now and the café now gets lots of customer referrals and is bringing in nearly double the revenue.

So you can see that keeping an eye on your competition is important for your business health, regardless of how big or small your business is. Make sure you know what your competition is doing.

Aroma Diffusers for Retail Outlets

Branding is so important for businesses. This holds true both for brick and mortar businesses and online businesses. Branding can indeed drive sales and every entrepreneur thirsts for it. But would you believe that scents can also be used as a form of branding for your business?

The scent that customers can smell while in your retail store can actually drive sales. But of course, you must make sure of the right scent to be used to suit your business.

While food stores, cosmetic counters, soap outlets and scents stores make use of the natural scents their business already have , other retail stores can also make use of aroma diffusers. Using aroma diffuser with a specifically selected scent retail outlets can provide a positive customer environment and to brand themselves to their customers.

Here are some ideas that retail stores can use aroma diffusers to their advantage.

Jive with the season

There is a distinct scent that we can associate with each season. Retail owner can complement the specific season with a specific scent. This will not only add a little bit of spice to your retail store but will also warm up your store, and will make your customers more relaxed when they shop.

Many retail outlets are now using aroma diffusers when changing their display for the next season. A display of fresh and bright summer clothing becomes real and very irresistible when the store smells like summer as well as looking like summer.

Mood setting

It is not only lights as well as sounds that can set the mood in a store. Using scents can help retail store owners to set the mood of customers to buy certain products. There are plenty of scents that you can choose from. It can set the mood for holiday destinations, partying, a touch of elegance, festivity and even a scent of race track (if you are selling auto parts in your store). There are wide selections of scents that you can choose from.

Offer relaxation

The lifeblood of a retail store is their customers. That is why it is very important for store owners not just to sell but to offer their customers something that can make them feel special or just the feeling of being at peace. By including a scent from an aroma diffuser, you can offer your customers a sense of relaxation that most often they are not even aware of, they just feel it.

Leave an impression

It’s all about making a good first impression. Customers like to be in retail stores that are appealing on the eye and make them feel good or special. Creating a place where their visual pleasure is supported by the olfactory pleasure will leave a good impression with your customers, make them want to linger longer, spend more and come back to do it again.

Working out what aroma diffusers will work best for your retail outlet is not always that easy and choosing an aroma is not as simple as you just liking the scent.

Make sure you speak to a specialist aroma diffuser distributor who will advise you what is best for your target customers and marketing objectives.

Electric Aroma Diffusers

Most often when the topic of aroma diffusers comes up we find that people think we are referring to the small candle diffusers that are readily available. This type of diffuser is often quite effective for a small room though when wanting to scent a large room or ensuring that the aroma lasts, they are never effective enough. Unless you have dozen of them, that is.

It is for this reason and many others that thanks to technological advancements, more modern aroma diffusers have been developed. The primary goal is to ensure your room or any area for that matter feels the aroma for a very long time.
Diffusers come in different sorts and the type or kind of diffuser to be used would usually depend on the preference of the buyer and the area they want to cover.

Electric aroma diffusers offer simplicity and great benefits to businesses that want to ensure that they have great aroma, which is easy to use and cost effective.

When selecting an electric aroma diffuser it is very important that you consider what your objective is and your circumstance and preference before deciding on the diffuser to select.

You could seek a demonstration from a dealer who can advise you on what the best choice would be according to your specifications. We can even make suggestions on what sort of fragrance is best for your purpose, or help you to brand yourself and design your own fragrance.

Electric aroma diffusers can be purchase through us and we have distributors all over the world that can advise and assist you with your scenting needs.

See our diffuser page for more on electric aroma diffuser and don’t hesitate to contact us to get personal advice for your scenting requirements.