Scent Marketing is a highly aggressive yet subtle marketing technique that is catching on across different parts of the world with high street brands to small owner businesses and shops. Scent Marketing is a part of Sensory branding that encompasses the use of all the five senses of the body; visual, auditory, olfactory, gustative and tactile.

Olfactory marketing or Scent marketing’s definition is one of the idealistic forms of branding as it forms an associative remembrance of the brand by the use of the sense of smell. The human nose is able to identify and distinguish from over ten thousand different smells and odors and is an excellent provocative power of remembrance.

The power of smell and thus consequently Scent Marketing’s definition is largely correlated with our emotional association and recollection of memories. Scent marketing can immediately generate unions and associations between a brands smell and other memories.

Continuing research in neurological relationships and neurological marketing studies have shown that scent marketing and the olfactory power itself are responsible for triggering around seventy five percent of all emotions; and thus can help form an associative bond between the brand and customer which will in turn help boost sales.

This practice of scent marketing is widely done in the world today. Leading restaurants and startup companies will create an impactful olfactory experience. Restauranteurs, for example, sending artificial smells to the surroundings from their restaurants creating a hype of salivation and impacting the gustative sense, can thus provide that olfactory sense of marketing.

Scent Marketing has been defined as an impactful and resourceful way to market a certain product; or for attracting customers by sending out smells and odors that would trigger a positive results.

Olfactory centers of the brain form bonds and associations or deem it pleasurable and thus attract the customer to that particular shop or brand. This is an extremely creative way of sales; especially in large shopping malls where there are several shops to choose from. With competitor shops left right and center, the scent marketing definition can be rolled out to achieve higher sales by attracting customers from afar and leading them into it.

Scent marketing creates an influential calling to the emotional state, mental mood and acceptance of a certain smell and odor and in turn influences the customer’s willingness or curiosity to a particular product or store.

This type of marketing; scent marketing, is highly impactful and leads to creating a buzz in the persons mind since the sense of smell lingers on in a person’s mind and forms stronger bonds than the visual sense of recollection and memories. The sense of smell and scent marketing often creates a nostalgic association and leads to higher sales.

The Scenting International team visited a current customer in Doha, Qatar, Costa Coffee.

This particular Costa is a rather large café on the edge of a shopping mall and has a sizeable smoker’s room inside the café. The cigarette smoke being emitted from the smoker’s room is an area of great concern to the café owner, and where Scenting International has been able to assist with alleviating the problem.

Scenting International has placed a large diffuser at the entrance to café, using our Vanilla scent fragrance which works well in conjunction with the natural coffee fragrance of the café.

Our ‘Vanilla’ scent fragrance is being used as a masking mechanism so that guests entering the café feel welcomed and are not assaulted by the bad odour of the cigarette smoke.

Costa Coffee is very happy with the results, and when you next buy a coffee at Costa please notice the fragrance in the café, this will be one of our many fragrances.

Scenting A Palace

Last week Scenting International visited one of the palaces in Doha, Qatar.

What an amazing experience !

Security was high in the streets surrounding the palace, and coming up to the gate house, our Scenting International team were led into a room to wait for our contact inside to receive us. Passports were handed over and then they all passed through airport like security before being allowed to enter through the vast gate of the palace.

Once they entered inside the gate, our Scenting International team were surrounded by beautiful manicured gardens and 3 large ornately decorated buildings – these were administration buildings !

After passing through another large gate, the magnificent, chateau-like palace revealed itself. It was beautifully decorated, and the surrounding gardens were expertly manicured.

Our team moved into the air-conditioning room to check our equipment which are scenting only a small area of the palace at this stage. We discussed the 2nd stage of the project where we would install additional diffusers and we hope this stage will completed shortly.

We are very pleased to be scenting one of the palaces in Doha, and with the Scenting International team’s experience in this area we are sure we will shortly be scenting many more.

Evoking Customer Emotions

Every time someone buys something, regardless if its lunch, a new computer, a car or holiday, the deciding factor to purchase that item always ends up with an emotional element.

Now of course there is the rational evaluation of the product that is being purchased, weighed with the judgement of price and quality, but underlying all of this, and sometimes over riding the decision is the emotional element of what the purchaser is feeling.

When you consider this and look at your customers and the emotional element you evoke from them, how would you rate?

Companies that want their customer to become loyal to their service or product understand that the customer experience and service is what will often make the difference between them coming back or choosing a competitor.

In every single purchase decision what the customer feels or doesn’t feel is a result of your sales copy, environment, and customer service and whether you are meeting or exceeding the customer expectations.

Reaching this emotional goal requires an entire company’s effort which should exceed beyond product quality and protocols.
Drivers of satisfaction and loyalty must be looked deeply into by the service providers. A good insight into the subject will show that a whole bunch of different factors lead to the sense of satisfaction and loyalty.

Meeting expectations, needs and reaction to the organization and the perceived value received by the customer would be some of them.

The basic requirement for customer satisfaction then shifts from product, service quality, value-for-money, hygiene factors, etc which are common for everyone, to creating an emotional, personal and psychological connection with the customer which makes them feel satisfied and loyal.

To respond to the emotional approach of the customers the company must have a consistent, differentiated, valued and completely intentional outlook towards customers.

Companies can achieve this by looking at the use of color, layout, music and scent.

Each industry is different as to the client needs and expectations, but a little research into the buying patterns and triggers of your target market would save you lots of time, stress and money.

Want to know how scent can help you improve customer experience and satisfaction?

Contact us to speak to one of our specialist scent marketing distributors.

Scent Marketing Research

Scent Marketing Research

Believe it or not but scent marketing research has been going on for ages. It is not just a new ploy and innovation that marketers and brand strategists just recently started using. It has been going on since the time of pharaohs in Egypt. These Egyptian pharaohs were known to make use of fragrances, incense, and aromatic herbs on their body while they are still alive and in preparation for their afterlife.

Obviously, perfumes have been formulated and used for many different things since the time of the Egyptians. And would you also believe that it is estimated that there are now over 100,000 commercially formulated scents and fragrances world today?

The benefits of aroma therapy and have been long known to improve the general feelings of people that were smelling the scent and in more recent times scent marketing research has continued to define in more detail as to how scent affected individuals for both personal use and the potential to use it in businesses.

The advancements in human behavior research as well as medical research can provide more information how scent can really change our behavior and even our spending patterns. Some of the notable reactions that scents have been shown to affect are seduction, comfort, relaxation, and even fear.

The reason behind it lies in simple science. Our olfaction is connected with our brain. And when we smell a specific scent, our brain associates it with something that we have experiences in the past. It can create a recall of a particular memory and emotion. Even if the person is not consciously aware of the memory, they will still have an emotional response when they smell the scent. The memory, the scent and feelings are linked together. It s like when you smell freshly baked bread and the memory and loving and safe emotions of being at your grandmothers is brought back just by smelling it.

Nowadays many retails stores and offices are using aroma diffusers so that they can intentionally create an environment that would of most benefit to them.

For example an office may use aroma diffuser scents that create clarity and calm for most of the day, yet in the afternoon change the blend to something that is more invigorating to ensure that production is kept high.

A retail store on the other hand, may want their customers to feel relaxed and have a sense of peace, so they stay and shop longer. Another good way to use scenting in a retail store is to introduce season’s scents in conjunction with the new season fashion range. Having the store smell like winter while the new winter range of clothing is released has been shown to result in a better experience for the customer and more sales for the store.

Scent marketing research has shown that knowing which scents and what volume is needed for your specific needs is where a quality scent marketing company becomes really important. It is not just about adding some pleasant scent into the environment. Just adding any fragrance may be nice for the pleasure of the fragrance but not really as effective as if you have selected the right scent to create a desired effect.

To find out more about scent marketing research for your industry and how using scent diffusers can make a difference in your business contact us for an individual consultation.

What Is Scent Marketing?

What Is Scent Marketing?

There are a lot of ways that scent marketing can be explained and used. In this video they discuss discuss what is scent marketing today, how it is used in business and getting customers to spend more money.<

We came across this interesting video of an interview Watchmojo and Maureen Morrin, who is a marketing professor from the Rutgers School of Business, that makes it easy to understand.

A short yet informative video that we are sure you will find interesting, watch it below.

What Is Scent Marketing Video

If you want more information about scent marketing you can read about the different applications on our ambient scenting applications page or don’t hesitate to contact us. We are here to help you.

Scent Marketing Benefits

The nose and its other features that aid smelling, is very vital parts of our body. The power of “scenting” and its importance to the body are simply inexplicable. How many times have you escaped drinking spoilt milk just because you were able to smell? The ability to smell or scent as the case may be, brings back the good and bad moments we had in the past. No wonder it is described as the most accurate level of recall.

With such attributes, it is not surprising that marketing experts have been able to incorporate scenting into their trade. Scent helps us to differentiate between products or services. It can automatically remind you of a product you have liked and trigger an urge to purchase an item. It can also of the pleasant places we always love to be – home, the beach, and the likes.

The limbic system processes scent through the brain which is task with the responsibility of processing emotions and memory and this can affect a consumer’s decision to continuing consuming a product for a very long time if effectively harnessed.
Scent as a marketing tool is particularly beneficial to those in the cosmetic and fashion industry. Salon owners are good beneficiaries in this aspect as the perception of a smell would normally have the customer feeling at home and welcome, that is if the smell is “fine” and welcoming.

Some obvious scent marketing benefits include a relaxed environment for customers and you can be guaranteed of getting repeat customers and therefore increased sales.

Big brands and organizations across the globe are tapping into the opportunity created by the fragrance industry with the creation of signature scents and subsequently diffusing them to promote their brand, stimulate the senses, trigger emotions, and of course, excite customers.

Scent marketing is even more effective in places where the other sense organs are triggered with the use of such items like lightings, sound, and the likes. This is so as it creates a sort of mood and tranquillity that would almost always have customers wanting more of your brand.

Basically, the main scent marketing benefits are about creating an image of your brand with soothing and beautiful smells that your customers can easily relate with and keep a long lasting memory in their minds.

Can you create a perception of luxury? Many companies are now using scenting with the use of quality scent diffusers which create the effect of luxury, gives the perception of a superior quality product extravagance and indulgence.

When guests enter a lobby of a 5 Star Hotel, for example, they may perhaps be greeted by great architecture and have lovely background music playing, but add the element of scenting and you instantly assault their most instinctual sense ‘smell’ which physically changes their emotions and reactions.

This is where scent diffusers are used to create an ambience rather than for direct marketing purposes. Hoteliers understand their guests want to have an ‘experience’ whilst staying at their hotel rather than just a bed for the night.

Luxury brands of clothing are now also using scenting as a method of creating a luxurious experience for their high-end customers, an ambience in their stores that sets them apart from the mainstream.