Happy Mothers Day

‘Mother’s Day’ is here !

This year it falls on Sunday 10th May, so we should all take the time to remember our Mothers, Grandmothers or carers.

They’ve all had a special role in our lives, so a small ‘Thank You’, ‘I Love You’ or just ‘I’m thinking of you’ would be most welcome.

How about giving our ‘Mothers’ a gift of scent, perfume, fragrant soap, small bouquet of flowers or hand cream……every woman likes to feel special and pampered.

The perfect scent for Mother’s Day would be Scenting International’s ‘Vanilla’, so why not contact us to find your local distributor, and try our ‘Vanilla’ for all the mothers out there.

Happy Mother’s Day from Scenting International.

The concept of using seasonal fragrances is completely foreign to not only to most perfume wearers but also to businesses.

Often people wear fragrance as what they like they wear. Though wearing seasonal fragrances can help your body chemistry compliment and the note of the fragrance more accurately.

What about seasonal fragrances for business? How does this work?

Imagine a boutique that had just launched their latest winter collection, yet the scent that they are using is fruit like apple or citric scent and just smells of spring and early summer.

The scent of the winter fashion launch and the spring fragrance will clash even if its on an unconscious level. This of course would be the same if it was the opposite. If you walked into a store in the middle of summer and it smelled like there was an open fire place and you expect to see one, yet you are looking at bright summer clothing. Clashes of the senses.

Winter fragrances tend to create a different mood and be more wooded, outdoor and musky and would complement to create a total feel to a winter launch.

When planning your seasonal launches you must consider what aroma you want to match what you are trying to say. Incorporating a total marketing plan is the best way to do it.

There is a real science in using scent for marketing and before you go out and buy just any scent, even if it’s the one you like, take the time to read up on how this will affect your business.

Feel free to contact us to speak to one of our scent diffusers consultants who able to discuss your business needs.

Can Scent Affect Productivity?

Our perception of scent or odor has been shown to be linked to our associations and experiences. Surveys that have been done on olfaction and responses to scents have shown that our responses of whether we like or dislike what we smell are directed by these associations.

Aroma therapy has long been used for quite some time now. It is the science of using oils and fragrances for holistic relaxation, mood change and therapy. It is used to improve spiritual, psychological, and physical well-being. Aroma therapy can be used both topically and through smelling the scent. The scent alone of the oil has plenty of natural healing properties.

So in this way scent can affect you emotionally because it triggers different memories or experiences. Scent can be used to arouse alertness, calm, excitement and arousal. Of course scent can also make us feel ill, put off and repulsed.

More and more wise businesses are now introducing scent into the work place, to create specific reactions and improving the general mood of the staff and increasing productivity.

Below are just a few scents that are know to have certain mood affecting properties.

Peppermint

This is a fantastic energy booster; this scent will help promote concentration and invigorates the mind. Use peppermint when you are brainstorming and want to stimulate clearer thinking.

Lemon

Lemon has a refreshing scent and is usually associated with freshness and cleanliness. This is why you often see our cleaning products lemon scented. Though lemon also can have a calming effect and help if you are feeling tired, anxious or angry.

Jasmine

Jasmine is known for calming your nerves and often people that find it hard to fall asleep are told to put some under their pillow. Additionally this oil is also known for its ability to create an uplifting mood, revitalization of energy and a feeling of well being

Lavender

This oil is also known to have a calming effect on nerves and can help reduce nervous tension.

Cinnamon

Cinnamon tends to have stimulating and invigorating properties and is known to make you feel more alert, improve concentration and reduce metal strain and fatigue.

Rosemary

Rosemary is the morning pick me up and is perfect for creating an invigorated feeling, improving memory and feelings of tiredness. This is the one to use every morning to pick you up and get you focused.

These are just an example of scents and oils that can affect mood and productivity and how they can be used. Business are now using ambient scent machines to deliver a particular or mixture of scents into the work environment all through the day.

The result is a nicer work space, happier staff and increased productivity. Little cost compared to the outcome.

To find out how can scent affect productivity in your workplace, contact us to speak to an experienced distributor who will advise you on not only what scents you should introduce but also the most appropriate ambient scenting machine for your work space.

For more information see our fragrance page.

Different smells make people react in different ways, each of us know of certain smells that we love and others that can literally make us feel sick. Do you remember the last time you smelled a freshly baked cake, or perhaps newly cut grass?

Often it can bring an emotional response from people depending on what the odour is and what memories they have of that particular smell.

Using scent marketing by intention is what many larger companies do. They spend lots of money on their marketing efforts. Everything is on focus, what you can see, hear, feel as in temperature and of course what you can smell.

They know that if you as the customer are not comfortable you will leave, or even worse; never come back.

When the intention is to keep customers or clients longer on your business premises or even if you would like to associate a scent with your brand it is important to decide what effect you are looking for.

Find out the top 10 smells that make you happy in the video below.

Watch The Video Top 10 Smells That Make You Happy Below To Find Out What They Are