Scents like all other senses are essential to create a distinguished and comfortable association with the brand or product. Scent branding is catching on with retailers worldwide that are using and forming their own unique scent to boost sales and customer interest.

It is essential to make sure though that the scent is universally liked and not bad or off brand. Floral scents or vanilla and soft scents are great for feminine shops and stores, whereas harder or musk or woody scents are defiantly better for male stores and products. The scent if good will keep the customer in your store for longer and definitely boost sales by mood elevation; but it is important to control the intensity of the smell.

It may seem very easy to pick and pop a generic smell and match it with a generic diffuser, but most generic scents are so common that people don’t feel them since they are already used to them. Generic diffusers are also not a great pick since they cannot be controlled with intensity. They can keep sending off vapors of the scent and can prove to be quite strong.

With larger shops it’s perfectly advisable to use varying scents in different departments depending on the product that is being sold, however this can be a complete disaster for a small or single room store where different scents would collide and form most probably a repellent and disgusting smell that will only turn your customer away.

The three basic things that must be kept in mind while scenting a store is, what is the aroma message you want to send to your clients? Does the aroma or scent you have in mind comply with the products available in your store? And what kind of device should you use to ensure that the smell is present aromatically?

The idea behind scent branding or introducing scenting to a store is to decrease a customer’s anxiety and make them feel homey and comfortable to promote their shopping indulgence and experience. The more comfortable a customer is in your store the easier it will be for them to stay longer and consider your product. Thus boosting sales.

Scents can be of all kinds. In stores where there is limited space or too much merchandise use of scents that lessen the claustrophobic feeling and give it a light airy touch are highly recommended. The idea is to keep the customer interested and comfortable despite the size of the store. Smells that evoke a sense of open space like sea shores or woods are classified as great for relieving claustrophobia and creating a sense of openness and appeal to the customer.

Scenting and scent branding can really help increase sales a great fold and thus it is essential to associate your product or store with a naturally appealing smell that keeps your customer interested and contented

Brand Your Business

When the time comes that you decide that you want create a brand for your business make sure that you get all your customers and clients to help. Don’t forget that your current customers and clients are not just the people that use buy your products or use your services, they are the building blocks of your business and the thing that can create your business success.

The understanding that how you value and treat your clients and customers is vital and if you do it right, they will be loyal to you and will help in your endeavors. Without a strong client and customer base your business will not grow and will have trouble staying open.

Customers want and expect quality products and service. That means that the customer is satisfied in the product or service and that you have met or exceeded their expectations.

If you have customers that are very satisfied, you will find that you can then get these customers to help you brand your business. Happy customers can be encourages to tell their friends about you and nothing beats a recommendation from someone that has tried and liked the service or product.

Your job in is to work out how to ensure that you impress your customers in everything you do. Create trust and loyalty by meeting their needs and sometimes go beyond what they expect. Your business plan should allow for things that not only draw the customers in but makes them loyal and returning customers.

The main focus for every business should be to keep the customers they have and get them to help brand your business. Create a long lasting brand with a trusted reputation. If you do this you will have more customers than you need and will be able to reduce the amount of money you spend in finding new customers.

Scent Branding for Business

Scent Branding for Business

Marketing and getting your business known is not just about how your business looks, or how well your product is packaged; it is also about how your business smells. Yes you heard it right, olfactory experience can be very important in building the brand of your business. Scent branding for business has been widely used for quite a long time already, and every year more and more business are using scent or aroma to create and brand their business.

Scent branding has become the must do marketing strategy for businesses that really want to succeed, because of the many benefits that business owners can derive from not just selling products but also changing the behavior of their consumers through the use of scents.

If you are a business owner who is not yet in scent branding for business, you might be wondering how a scent can establish a brand and drive sales.

Let us use the real estate industry as an example for this business model and how scent helps its sales. For an agent to fully persuade their prospect buyers to buy a specific real estate, they would usually make use of fragrances like rose petals in the bedroom, freshly baked cookies or pies in the kitchen, mint scents in the bathroom, and so on. By doing so, they are providing an olfactory experience to their buyers that it is indeed homey and buyers will have a feel how it is to be home. They can imagine themselves living into the real estate that you are selling.

The science of using scents has already been proven in marketing, and that scent can indeed provide brand recognition for customers, and that brand recognition has a domino effect customer interest as well as sales.
Though it is unfortunate that many businesses are not yet aware of the power of harnessing scent branding or scent marketing in their business, and gaining a competitive edge against their competitors.

Scent branding for business is not just used for you to make your business smell nice for your customers. Instead, these scents are used in order to activate emotional triggers and memories to your target audience.

It has been used in different businesses ranging from financial institutions, office, health care, hospitality industry, retail location or any enclosed environment.

In the hospitality industry alone, some hotels do not just use scent in their establishments but make the same scent available in bottled fragrance and scented candles that their guests can purchase and take home with them.

Apart from having another revenue source, the main benefit is that the customer will remember the hotel every time they smell their scent, and being remembered in a positive way is what every business can only hope for.

To find out more about scent branding for your business feel free to contact us to discuss what marketing strategy would be best for you.

Branding With Scent

All successful businesses want their customers to know their brand. This can be achieved by great packaging, your name, quality products or more recently using scenting and what is called scent branding.

Most successful ‘designer’ brands use scenting, dispensed from fragrance diffusers either located in their air conditioning units or in a discreet corner at the entrance of the store. Using scenting in this way creates an association with the brand, and creates an atmosphere in store that encourages the customer to linger longer.

It creates an atmosphere where the customers in store experience is enhanced and remains in their recall long after they have left the store. When the particular scent is encountered again, the customer instantly remembers the connection to your brand.

Try going into a Abercrombie & Finch store without being overwhelmed by their signature fragrance. These days even food stores, and coffee houses like ‘Costa’ are using scenting to ensure their brand is easily recognised above the rest. Go into the lobby of any Holiday Inn and you will surely be met with Green Tea & Amber fragrance as you walk through the main entrance.

Using scent branding to brand your product or business is proving very successful for retailers, hotels, fitness centres, shopping malls & office buildings and definitely an innovative way to market your brand.