Scent Marketing Scent Branding

Ambient Scenting Applications

The sense of smell is one of the most overlooked marketing strategies, where many think that if there is no odour that all is fine. Yet just because there is no bad odour present does not mean that the quality of the customer experience cannot be greatly improved by introducing ambient scenting into the environment.

It is well known that the sense of smell, out of all of our senses, has the strongest trigger to bring forward emotions and memories. We all have times when we have smelled something that has taken us back to an earlier time in our lives.

There are identified scents that are known to trigger and remind us of pleasant memories, and we can use this to associate your customer’s memory to your service and product.

This results in happy customers, who become return business and will increase your revenue.

Ambient Scenting Industries

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 scenting casino
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Ambient Scenting Industry Details – Click Below

Hotels & Resorts  

Hotels generally have lots of things that need attention to on a daily basis.  The customer experience is all import and if not looked after, hotels can find themselves with bad reviews, that now days can go viral very quickly. 

Generally apart from the visually appealing clean looking environment, guests are now demanding more. Hotels and resorts must smell clean and odour free.   It really doesn’t matter how beautiful or opulent your hotel is, if it has bad odour or even just that “stale smell”, you will find that this is all your customers  will notice.  

Scent fragrance systems are the solutions for hotels. Using electric scenting machine which can be piped directly into your air-condition and is the solution to ensure that you are always sweet smelling to your customers.  

Scenting Applications  

  • Lobbies
  • Hallways
  • Guest rooms
  • Restrooms
  • Elevators
  • Garbage areas
  • Pool area
  • Gymnasium

Supermarkets

The supermarket giants spend millions on making sure their marketing strategies keep you returning and buying more products.

Using scent diffuser machines can enhance the feeling that shoppers get while being in your store, right along with the music that is usually playing, ensuring that they stay longer and spend more.

Shoppers who feel comfortable will be loyal to a particular store even if they charge slightly higher prices.

Scenting Applications

  • Entrance
  • Store wide
  • Garbage areas

Cinema & Event Facilities

Creating the perfect cinema or event feeling is far more than just what you see or hear.  Scent plays a big part of whether the experience is good or bad.

Scenting solutions that specifically designed to handle event scenting are the solution to making sure that all that attend have the quality experience that they are expecting.

Scenting Applications

  • Lobby
  • Foyer
  • Cinema
  • Theatre
  • Event room
  • Change rooms
  • Restrooms
  • Smoking areas

Office Building & Elevators  

Office environments often have heavy traffic flow, from both visitors and staff.  Providing a pleasant office space is essential for viable production and business growth.  

Ambient scenting can be used to ensure that all areas have a fresh yet stimulating scent, which encourages both good feelings and productivity.     

Scenting Applications    

  • Lobby Offices
  • Entrance
  • Elevators
  • Smoking areas
  • Garbage areas
  • Restrooms

Retail Stores & Malls

Many retailers are now incorporating aroma marketing in their marketing.  Understanding that their customers that enjoy staying longer in their stores usually ensures an increase in sales and profit.

Additionally some brands are using aroma marketing to actually scent their brands with their personally designed fragrance.  This works exceptionally well with some larger franchise stores, where it does not matter which state you go to their store, the scent and feeling are the same.

Recently clothing designers have also taken on this marketing trend and are scenting their clothing as part of scent branding strategy.

Scenting Applications

  • Store entrance
  • Change rooms
  • Overall scenting
  • Clothing  

Casino and Gaming  

Casinos and Gaming rooms have a rather difficult time in creating a fresh smelling environment, due to heavy traffic and patrons usually staying for long periods of time.  

Fragrance diffusers are the solution to ensure a fresh scent, which will increase the time that patrons spend both in time as well as money.  

Research conducted by, Dr. Alan R. Hirsch who created an experiment in a Las Vegas casino.  Setting up unscented and scented slot machine, which resulted in a 45% increase in the amount that was gambled in the scented area.  

Reference:  http://onlinelibrary.wiley.com/doi/10.1002/mar.4220120703/abstract

Scenting Applications  

  • Lobby
  • Gaming rooms
  • Meeting rooms
  • Cocktail lounges
  • Night clubs

Airports  

Airports are high traffic areas that are exposed to a mixture of odours every day.  Some malodours come from food, rubbish and even some of the passengers.

These malodours can linger regardless of how well the area is cleaned.  

Using scent diffusers in airport allows an effective and easy way to eliminate the malodour and provide fresh and pleasant aroma for passengers and staff.  

Scenting Applications  

  • Walkways
  • Restrooms
  • Lobby
  • High traffic areas

Schools & Universities  

Generally schools have high traffic area with lots of students moving around and spending a big part of the day there.  Malodour control can be difficult to handle in this environment and malodour can be off-putting and distracting.  

Incorporating scenting systems would create a fresh clean environment which helps improve the student’s ability to concentrate.  

Scenting Applications  

  • Corridors
  • Class rooms
  • Restrooms
  • Lunch Rooms

Fitness, Sports & SPA Centers  

To keep customers happy and loyal it is vital that fitness and spa operators ensure that they offer a pleasant environment and atmosphere.  

Ambient scent is a solution that assists with body and perspiration odour and to stimulate, invigorate gym users and relax and calm spa customers. 

Scenting Applications  

  • Receptions
  • Locker rooms
  • Treatment rooms
  • Workout rooms
  • Restrooms

Healthcare, Hospitals & Aged Care  

The use of fragrance systems is increasing with the discovered that they can assist in aiding the patients to reduce anxiety levels and create a change of behaviour, resulting in far more relaxed environment.  

Visitors and patients also feel far more reassured that they will be looked after if the hospital or facility is both clean and fresh smelling.  

Scenting Applications  

  • Entrance Lobby
  • Patient rooms
  • Restrooms
  • Common rooms
  • Garbage areas
  • Waiting rooms

Ambient Scenting Information

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